Mario Balotelli made headlines last week with his custom headline cleats.  The move was part of a marketing plan by Puma to promote their new cleats by signing 1 of the game’s most talented and controversial players, Mario Balotelli. The signing will see Balote...
Mario Balotelli is not one to shy away from the limelight on or off the field and grabbed the headlines with his move from Nike to Puma as his official soccer cleat.  The AC Milan and Italy forward will wear a new Puma silo that is scheduled for a release in ea...
PUMA is back at it again!  The German brand has teamed up with BMW to create 535 limited edition evoSpeed cleats and the final product will blow you away. The racing red cleat has the PUMA logo and PUMA name in a bold streaking white while the BMW logo is on th...
After unveiling the new World Cup ball, the Brazuca, adidas has followed that up with the launch of the 2014 adidas MLS Match Ball. Retaining the unique six-panel design seen for the Brazuca, this new MLS Prime ball is a redesign of the colorful world cup ball ...
adidas is looking to the 2014 World Cup and the next generation of Brazilian superstars with their ‘I am Brazuca’ campaign.  The campaign provided a new Brazcua, the official ball of the 2014 World Cup, to every baby born in Brazil on December 3, the day the ba...
adidas will be on everyone’s mind in Brazil and around the globe next summer.  The 3-stripes is the official partner of the FIFA World Cup as well as outfitting 7 teams.  But it is not just their sponsorship that makes the Germany company one of the most recogn...
Soccer balls are ubiquitous around the globe from the home-made version to the ones used at professional matches.  But the official World Cup ball is the best known and most remembered of all soccer balls. The Telstar to the Tango to the Azteca to the Fevernova...
The Brazuca, the official adidas ball for the 2014 World Cup, was unveiled today.  It marks the first time that the official ball of the World Cup was named by the fans and won the fan vote with a 77.8% approval rating. The ball immediately shouts out Brazil!  ...
Soccer is a lifelong passion that begins at birth in Brazil.  A local proverb says, ‘all Brazilian children are born with a soccer ball at their feet’ and adidas is making sure that for every child born in Brazil on December 3, the day the 2014 World Cup ball t...