A Brazuca in Every Crib
Posted: December 8, 2013 at 12:13 pm
adidas is looking to the 2014 World Cup and the next generation of Brazilian superstars with their ‘I am Brazuca’ campaign. The campaign provided a new Brazcua, the official ball of the 2014 World Cup, to every baby born in Brazil on December 3, the day the ball was launched.
The campaign set up ‘pop-up nurseries’ in the host cities and had the cribs and ball in all ready.