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It’s one of the most exciting times on the football calendar – pre-season. For us boot fans, pre-season gives us a chance to get a glimpse at the latest boots on offer, and today we have the best boot spots from this past week’s action. Jimmy Medranda ...
The blue side of Manchester is quickly establishing themselves as a global brand and they announced a 5-year reportedly $34.15 million per year deal with Nissan on Thursday.  It is the first global sponsor for the Premier League champions. The deal will not rep...
The World Cup ended last Sunday with Germany lifting the trophy for a 4th time in team history.  Brazil 2014 was about more than the game taking place on the field, however, as brands from around the globe worked their messages throughout the month-long event. ...
Mexico has been rewarded for their play in the World Cup with a contract extension. Adidas, who currently supply El Tri’s kits since 2007, will now supply their kits until 2022, which will possibly see the Mexicans on the road to Russia and Qatar under th...
Nike wanted to own Brazil this summer with the World Cup in town.  The Swoosh is the jersey and apparel sponsor for the host country and decided that this was an ideal location to build the Nike Phenom House to showcase what is new from the brand as well as som...
Manchester United and adidas today announced their official partnership, a record-breaking deal set to begin in 2015/16.  The deal will bring a guaranteed £750 million (or almost $1.3 Billion dollars) over the 10 years, the equivalent of £75 million a year. Thi...
The FIFA World Cup Final is on Sunday.  Germany and Argentina will play with each looking to add another star representing world championships to their federation badge. The 365 Panini Challenge fortunately will not have to worry about a player not being ready ...
Germany was overtly intent on respecting Brazil and its people even before the start of the 2014 World Cup.  Die Mannschaft and jersey sponsor adidas decided to create red and black hooped kit for the away jersey.  The look was a tribute to the Rio de Janeiro b...
Germany vs Argentina is a classic match-up at the World Cup.  The 2-sides have faced off in 2 previous finals, 1986 and 1990, with each team winning once. Argentina with Diego Maradona leading the way helped La Albiceleste to the title at Azteca Stadium in Mexi...
English Premier League force Arsenal will today begin a new era. The Gunners recently ended their 20-year partnership with Nike for German sportswear power PUMA for a whopping five-year, £150 million deal, worth over $255 million. The deal is the current larges...