Hurley Unveils Brazil, France and USA 2014 World Cup Boardshorts
Posted: April 19, 2014 at 4:35 pm
Nike subsidiary Hurley (a leader in surf lifestyle and casual fashion) has launched a line of their top of the line Phantom Fuse 3 boardshorts based on the designs of the 2014 FIFA World Cup Brazil, France and USA soccer jerseys. Since Hurley is a subsidiary of the technical parner of the CBF, FFF and US Soccer, the shorts carry the national team badges for all three nations.
The media and retail partner versions of the shorts come in impressive wooden presentation cases accompanied by Hurley caps and national flags. This is all part of Hurley’s effort to is encourage national pride in and out of the water with the debut of the Phantom National Team boardshorts, supported by the “Fly The Flag” campaign.
The boardshort colors are aligned with the Brazil, France and U.S. Federation jerseys, with a “home” and “away” variant for US and Brazil. The kits are supplemented with coordinating tees and hats, allowing for soccer and surf fans alike to unite under the umbrella of nationalism.
Hurley teamriders from each region, such as Nat Young and Filipe Toledo, will “Fly The Flag,” and show support for their respective countries in the months leading up to the ASP WCT event in Rio de Janeiro.
“We try to bring innovation and inspiration to every athlete in the world,” said Hurley Creative Director Ryan Hurley. “Connecting the competitive passion for sport and country, through Phantom Innovation, is what this project is all about. I feel very fortunate to be a small part of such an inspirational moment for the world’s best.”
The Phantom Boardshort has set the industry standard with an unprecedented six consecutive SIMA Boardshort of the Year awards. The innovative, ultra lightweight Phantom short comes in Hurley’s signature Block Party silhouette with a 19” length, scalloped hem, and 60-percent stretch Phantom material.
“Both sports require impeccable balance, quick bursts of energy and gifted footwork,” said Hurley VP of Innovation Bruce Moore. “With so many of our surfers playing soccer on the beach, and with both sports having such passionate fans behind them, we had a lot of fun showcasing our most technically advanced boardshorts in National Team colors.”
In line with Hurley’s commitment to innovation and sustainability platforms, all Phantom boardshorts are made from 12 recycled plastic water bottles on average; to-date, more than 50 million plastic water bottles have been repurposed into Hurley boardshorts.