Manchester United Considers Move Back to Umbro
Posted: March 26, 2014 at 3:35 pm
A tough 2013/14 Premier League campaign may have Manchester United fondly remembering the glory days! The Red Devils are reported to be considering switching back to their old apparel sponsor Umbro from Nike, according to the UK’s Independent.
Manchester United won 18 trophies while wearing the ‘double diamond’ brand. They had one of the most iconic jerseys in all of soccer with the Umbro jersey and SHARP sponsors logo across the chest.
Umbro was bought by Iconix Brand Group from Nike 15 months ago. Iconix, a licensing company traded on Nasdaq, is ready to add to their brands and have the financial might to make it happen. They currently have 30 license brands including Starter, rapper Jay-Z’s Rocawear, and some NBA products.
The firm has meet with United in New York and presented potential contracts for the deal. The deal will start at the end of the 2014/15 campaign and will not come cheap. Despite the poor on-field form, Manchester United is still a global brand and estimates have the new contract being in the $115M per year range.
Iconix has shown their focus on re-developing the brand and taking the soccer world. The signed a deal to be the Everton, another former Umbro brand, in February.
Would you like to see Manchester United back in Umbro? Is this the best move for Iconix considering the Red Devils predicament, missing out on next season’s Champions League? Will Nike let someone come in and steal one of their biggest teams?