Nike & Atlético Renew Deal
Posted: August 26, 2014 at 11:27 am
The 2013-14 season was one to remember for a La Liga side that risked everything. Atlético de Madrid has been rewarded for their outstanding play last season with a new contract. The current La Liga champions and UEFA Champions League finalist have been supplied with kits from American sportswear giant Nike since 2001. The terms of the new contract will see Los Colchoneros continue their partnership with the swoosh until 2026, potentially making it a 25-year partnership.
“We are extremely proud to announce the continuation of the agreement with Atlético de Madrid, which first started in 2001. The philosophies of hard work and team spirit that have made the club Spanish League champions, are 100 percent in keeping with Nike’s core values,” said Nike president Trevor Edwards.