Nike Releases ‘Genealogy of Innovation’ Video

Posted: August 15, 2014 at 1:04 pm

Nike have released a spectacular video to celebrate their ‘Genealogy of Innovation’ campaign, which tells the story of their ground-breaking designs from 1971 to the present day.

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The short video takes the viewer on an entertaining journey through seven design periods, beginning with Genesis and leading up to Revolution. In just 110 seconds, we are treated to 43 years of history of Nike and over 200 shoe designs, in a hugely stylish and enjoyable voyage.

The video was produced by Golden Wolf, a London-based production company specialized in animation and motion graphics:

“The good folk at Nike EHQ approach us to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras! 7 Films, 43 years of history and 200 shoes, all in under 2 minutes…. Class Dismissed!”