The distinctive black-and-white adidas Battle Pack cleats have left an impression after the World Cup Group Stage and Round of 16.  The cleats have banged in 68 goals in Brazil and are getting ready for the European campaign with a little bit of color. Paris Sa...
English kit providers, Umbro are continuing their comeback by picking up two more clubs looking to return to the spotlight. French Ligue 1 sides FC Nantes and RC Lens will both wear the Double Diamond brand for this season. Lens was promoted from Ligue 2 last s...
The World Cup is the biggest tournament of the globe’s top teams every four years and it serves as the biggest competitions between soccer top brands as well. Brands hope to put their name on every success story from the tournament to the team jerseys to the pl...
SL Benfica are once again the kings of Portuguese football after winning the Liga ZON Segares for the first time in four seasons. The thirty-three time Portuguese national champions hold a lot of continental prestige in their name as well, with two European Cup...
After years of avoiding having sponsors on their jerseys, the trend has changed dramatically for F.C. Barcelona. Their once clean blaugrana jersey will now add yet another logo after they announced a four-year partnership with Beko, a Turkish domestic and consu...
DaMarcus Beasley is playing in his 4th World Cup and has played every minute at left-back in Brazil.  The U.S. international earned a place on Jurgen Klinsmann’s roster due to his versatility and willingness to shift to the backline from the midfield. The 32-ye...
The global nature of soccer means a fan is frequently not in the same time zone as the team they follow.  And the attempts to covertly follow the action during a work meeting, at a wedding, etc is frowned upon so London based watch designer Richard Hopstroff ha...
A Brazilian soccer fan Helio Araujo Fonseca, who is a sign language interpreter, helped another Brazilian Carlos, who was born blind and deaf, enjoy the experience of watching the World Cup opening ceremony followed by the Brazil vs Croatia match. The action on...
Of the thirty-two nations that punched a ticket for Brazil, ten teams entered Brazil with aspirations of global glory with the Nike Swoosh. Nike has five teams still standing as the competition heats up in the Round of 16. Each country’s kits celebrated n...
TruSox started turning up on soccer fields around the globe at the end of 2012.  They caught the attention of players as the showed results on the field and slowly more and more players are pulling on TruSox.  The 2014 World Cup is the first major international...