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The Simpsons are helping FOX promote the upcoming 2015 FIFA Women’s World Cup.  Fox Sports will air all the matches and have arranged for 200 hours of total coverage that includes pre-game and post-game analysis. In the spot leading into the show, Homer in goal...
Bayern Munich midfielder Xabi Alonso has joined the Porsche Design Sport by adidas as one of the fashion brand’s ambassador.  The Porsche Design Sport by adidas fuses function and iconic design in engineering luxury sportswear styles. “I choose my cooperation p...
Abby Wambach has always been fearless. Even as a rookie on the U.S. women’s national team, she would score goals that made me say, “Gosh, if she doesn’t win the ball, she’s probably going to get crushed.” That is how U.S. women’s national team legend Mia ...
Sergio Agüero and Radamel Falcao got the Manchester Derby off to an early start with a head-to-head meeting before facing off at Old Trafford on Sunday.  The 2 Puma strikers showed off their skills in a unique small sided game in front of 100 fans decked out in...
Nike unveils NikeFootballX Nike released a new pack of boots designed for small-sided soccer. The NikeFootballX pack brings MercurialX and MagistaX cleats on indoor and turf surfaces, using the acclaimed Flyknit to offer all the advantages for players on the st...
Arsenal is blessed with some of the most creative players in the world but many of them happen to be left footed.  Puma and the Gunners have taken a huge risk that could shake the soccer playing world by unveiling the world’s first left footed soccer ball. Sant...
It has been 10+ years since the unimaginable 2003/04 Premier League campaign of Arsenal.  The Gunners did what was thought to be impossible completing the season unbeaten and in doing so claimed the nickname, ‘The Invincibles.’ The impressive run is the focus o...
Chelsea Football Club has been a regular in the English top flight since their founding in 1905 but was one side that more often came up just short of claiming titles than crossing the finish line in first place.  But that all changed when Roman Abramovich boug...
Juventus and Borussia Dortmund face off in the UEFA Champions League Round of 16. Two players that will be central to their sides success are the Old Lady’s goalkeeper Gianluigi Buffon and the Black-and-Yellows midfielder Marco Reus.  The two Puma sponsored pla...
Heineken is one of the most creative forces when it comes to promotional campaigns and they are back with another great campaign heading into the start of the 2014/15 UEFA Champions League elimination round.  The campaign forces customers to make a choice and b...
Soccer takes center stage in adidas ‘Take It’ video that urges players to take control of their destiny as ‘Yesterday is gone. Today is up for grabs.’ The multi-sport promotion features Lionel Messi, Gareth Bale, James Rodriguez, and Luis Suarez from soccer alo...
What is it to be a superstar?  adidas Originals is out to answer that question as part of the re-launch of the Superstar shoe.  The 3-Stripes asks that seemingly simple question to some present day ‘superstars,’ David Beckham, Pharrell Williams, Rita Ora and Da...
After the tease colorway earlier this month, Puma has unveiled the new Puma evoPower 1.2.  The first update of the cleat comes almost exactly a year after it was first released in 2014. Recently retired Thierry Henry plays the official to flip the coin and get ...
Major League Soccer kicks off their 20th season in 2015 and the official match ball, the NATIVO, for the U.S.’ top domestic league was unveiled on Monday.  The new ball highlights a new era and the updated MLS identity. The new ball utilizes the technology, tes...
The start of the EA FIFA 15 campaign has been eagerly awaited since the end of the 2014 World Cup.  And the anticipation of fans will be answered when the new game is released on Tuesday, September 23 in North America followed by the launch 2 days later in Euro...