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It has been 10+ years since the unimaginable 2003/04 Premier League campaign of Arsenal.  The Gunners did what was thought to be impossible completing the season unbeaten and in doing so claimed the nickname, ‘The Invincibles.’ The impressive run is the focus o...
Chelsea Football Club has been a regular in the English top flight since their founding in 1905 but was one side that more often came up just short of claiming titles than crossing the finish line in first place.  But that all changed when Roman Abramovich boug...
Juventus and Borussia Dortmund face off in the UEFA Champions League Round of 16. Two players that will be central to their sides success are the Old Lady’s goalkeeper Gianluigi Buffon and the Black-and-Yellows midfielder Marco Reus.  The two Puma sponsored pla...
Heineken is one of the most creative forces when it comes to promotional campaigns and they are back with another great campaign heading into the start of the 2014/15 UEFA Champions League elimination round.  The campaign forces customers to make a choice and b...
Soccer takes center stage in adidas ‘Take It’ video that urges players to take control of their destiny as ‘Yesterday is gone. Today is up for grabs.’ The multi-sport promotion features Lionel Messi, Gareth Bale, James Rodriguez, and Luis Suarez from soccer alo...
What is it to be a superstar?  adidas Originals is out to answer that question as part of the re-launch of the Superstar shoe.  The 3-Stripes asks that seemingly simple question to some present day ‘superstars,’ David Beckham, Pharrell Williams, Rita Ora and Da...
After the tease colorway earlier this month, Puma has unveiled the new Puma evoPower 1.2.  The first update of the cleat comes almost exactly a year after it was first released in 2014. Recently retired Thierry Henry plays the official to flip the coin and get ...
Major League Soccer kicks off their 20th season in 2015 and the official match ball, the NATIVO, for the U.S.’ top domestic league was unveiled on Monday.  The new ball highlights a new era and the updated MLS identity. The new ball utilizes the technology, tes...
The start of the EA FIFA 15 campaign has been eagerly awaited since the end of the 2014 World Cup.  And the anticipation of fans will be answered when the new game is released on Tuesday, September 23 in North America followed by the launch 2 days later in Euro...
Bayern Munich will be traveling in style this season after the 2014/15 team bus magically appeared in the formal unveiling at the Allianz Arena.  The group of fans on hand must have been impressed by the trickery. The biggest piece of magic in the show, however...
The Premier League returns on August 16 and once again NBC and NBCSN will be providing comprehensive coverage.  After getting his start in American football, coach Ted Lasso took his talents to the EPL as the coach for Tottenham Hotspur, worked on the matchday ...
It should come as no surprise that Mario Balotelli is part of Puma’s most recent campaign, #ForeverFaster – Calling All Troublemakers.  The 23-year-old striker has already proven too much to handle for a number of managers and is joined by other top Puma athlet...
adidas collaborated with performance artist Marina Abramovic to recreate her 1978 ‘Work Relation’ video in a view ‘reimagined through the lens of the 2014 World Cup.’ It is not surprising in the re-creation that the 11 players in the video are all wearing eithe...
Beats by Dre were not a headliner at the World Cup in Brazil but they stole the show.  And the high-end headphone manufacturer got the last note in by presenting a set of 24 (1 for each player on the roster as well as a pair for head coach Joachim Low) Gold Bea...
A Brazilian soccer fan Helio Araujo Fonseca, who is a sign language interpreter, helped another Brazilian Carlos, who was born blind and deaf, enjoy the experience of watching the World Cup opening ceremony followed by the Brazil vs Croatia match. The action on...